TRUE CUSTOMER GROUP
CO-FOUNDER, MANAGING DIRECTOR
Jim is senior analytics executive with expertise in data science, enterprise marketing strategy, and customer insights, who delivers end-to-end analytics solutions to assist marketers, finance managers, and other professionals in strategic planning and executive-level decision-making. He is proficient at evaluating data and key performance metrics to implement continuous improvements to drive operational efficiencies, improve the performance of targeted marketing campaigns, mitigate risk, and ensure ROI and profitability. He is fluent in the different languages used by top management, data scientists, statisticians, finance and marketers, and able to use them to help him solve complex business problems. He has a dual MBA from UC Berkeley Haas and Columbia Business School.