Jim is senior analytics executive with expertise in data science, enterprise marketing strategy, and customer insights, who delivers end-to-end analytics solutions to assist marketers, finance managers, and other professionals in strategic planning and executive-level decision-making.  He is proficient at evaluating data and key performance metrics to implement continuous improvements to drive operational efficiencies, improve the performance of targeted marketing campaigns, mitigate risk, and ensure ROI and profitability. He is fluent in the different languages used by top management, data scientists, statisticians, finance and marketers, and able to use them to help him solve complex business problems.  He has a dual MBA from UC Berkeley Haas and Columbia Business School.

John is an executive-level marketing leader with experience in positioning and segmentation strategy, media investment ROI, and eCommerce-retail.  He enables companies to quickly shape-shift their resources to respond to business and marketplace changes while he guides companies or agencies to take advantage of long-term strategic growth opportunities. John is also an active mentor and a student of innovation and trends in talent-development and training.

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