Breakthrough Strategies for Data-Driven Growth.

Unleash the power of your data and convert it into actionable insights and improved results. When your data scientists and marketers are not able to communicate what they need from each other, we can help bridge the gap. Get an unbiased perspective. Ensure the basic are being done brilliantly and then help jumpstart innovation.

See Our Services

About.

Engage, Convert, Retain:
Uncover New Customer Opportunities.

Using predictive analytics, AI, data science, and research, we uncover the customer opportunities hidden in your data by creating winning acquisition strategies and streamlined processes, plans, re-vamped marketing functions, or new content that engages, converts, and retains the best customers.

Jim Monteleone

Co-Founder, Managing Director – Data Science

Jim is a results-driven executive with over two decades of leadership in data science and analytics, coupled with a proven track record of driving transformative business outcomes for clients such as Amperity, Adobe, AlixPartners, Intuit, Nomura Japan, Visa, and Wells Fargo. He is a gifted communicator and persuader of technical and analytical concepts to decision makers with nontechnical backgrounds.

Jim excels in leveraging machine learning, AI, and innovative thinking to deliver solutions spanning data science, product, engineering, and marketing domains. He has dual MBAs from UC Berkeley Haas and Columbia Business School.

John Leeman

Co-Founder, Managing Director – Marketing Leadership

John works with founders, CEOs, and boards on market sizing and customer segmentation, brand positioning and creative, data/media/attribution strategy and execution, eCommerce and funnel optimization, and marketing team and agency operations, from fee negotiation to AI-enabling tools to analytics stacks that hold up under board scrutiny.

He deploys these capabilities as a full-time operator and as an advisor. John held leadership marketing roles including CMO of FreshDirect, Samsung B2B, Axioma, and Innovation Refunds, and did agency work for P&G, American Express, and Microsoft. He has run the budgets, hired the teams, and owned the numbers he now helps clients hit.

Grace Hon

Partner, Market Positioning & Commercial Strategy

Grace Hon is a senior marketer with more than 20 years of experience helping complex organizations simplify complexity by bringing commercial clarity to sophisticated products, technologies, and business strategies. Her experience spans enterprise technology, financial services, telecommunications, insurance, and B2B services, working with organizations including JPMorgan Chase, IBM, Microsoft, HP, Verizon, Zurich Insurance, TIAA, and First Hawaiian Bank.

Grace specializes in helping organizations strengthen market positioning, commercialize new products, develop go-to-market strategies, and build thought leadership that translates technical innovation into clear market value. She is known for connecting business strategy with market execution to help organizations accelerate growth and create lasting competitive advantage.

Services.

We believe that the key to optimizing your valuable data can create vastly improved brand strategies, user experiences, acquisition models, loyalty campaigns, and promotional programs. But doing this requires a deep understanding of:

Who

your true customers are, their value, and what drives their needs?

What

are the barriers to purchase and what will overcome those barriers?

How

do you keep those customers engaged and happy with your company and its products?

Helping Clients In These Business Sectors

Financial Services/FinTech/Banking (B2C & B2B)
Enterprise and Consumer Software/Technology
Telecom/Consumer Electronics
Multi-channel and eCommerce Retail
Food/Beverage CPG/Grocery
Family Care/Baby Care
Gifting and Specialty Behavior Categories
Healthcare/OTC/Pharma
Lifestage-Lifestyle Marketing
Media/MarTech/AdTech

Using These Systems
and Technologies

Analytics & Business Intelligence
ROI and Attribution Modeling
CRM, Marketing Automation, & Database Marketing
Data Management Platforms (DMP's)
Next-Gen UX Platforms (A.I. Voice Skills, AR/VR)

Delivering These Marketing Consulting Solutions

Acquisition, Loyalty, & Retention Marketing
Agency Procurement & Optimization
Brand Positioning & Creative Campaigns
Consumer Research & Insights
Content Strategy & Content Marketing
eCommerce & Retail Shopper Marketing
Forecast Modeling
International Expansion
Marketing Organization Design & Optimization
Media Investment and Communications Planning
Predictive Analytics
Product Development
Product Launches and New Markets
Social Media & PR Strategy
Strategic Consulting
Team Design & Recruiting

Reach out

Let us help you scale your successful business through our analytics-driven, customer-centered approach to innovative go-to-market planning.

One 60 minute preliminary free assessment can often uncover key gaps that can unlock significant growth opportunities. Make an appointment now and find out for yourself.

Located in Seattle and Phoenix